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AI is Coming For Influencers

AI is Coming For Influencers

Hossein Rezaei
January 05, 2024

TODAY IN 8020 AI:

💡AI Inspiration Quote
🤖 OpenAI's Bold Move to Safeguard Humanity from AI Risks
📖 Your Daily ChatGPT Prompt
📈 Trending AI Tools
🧠 AI Brain Freezer Quiz!
📰 Byte Sized news
😆 AI Meme of the Day

Reading time: 5 minutes

💡AI-NSPIRATIONAL QUOTE

❝

You are never too old for another goal or dream

- ChatGPT

AI is Coming for influencers

In advertising, companies like Amazon, Google, and Meta are telling advertisers to use AI tools for creating ads. They say it's cost-effective and highly targeted. Some brands are now paying for ads featuring AI-generated virtual influencers—fake characters that cost less.

Human influencers are worried about losing income to these digital influencers. A Barcelona-based agency accidentally created a popular AI influencer named Aitana. The advertising industry likes AI because it can make inauthentic content, matching the industry's nature.

For instance, a Meta case study shows that an H&M ad with a virtual influencer called Kuki resulted in more people remembering the ad and lower costs. Virtual influencers, like Kuki and Aitana, might not replace human influencers but serve as a new way to boost ad performance metrics.

Key Points!

✴️ AI in Advertising: Amazon, Google, and Meta are pushing advertisers to use AI tools for creating ads, promising better performance, lower costs, and precise targeting.
✴️ Virtual Influencers: Brands are now paying for ads featuring AI-generated virtual influencers, synthetic characters created using artificial intelligence. This trend raises concerns among human influencers about potential income loss.
✴️ Performance Metrics: Meta's case study shows that an H&M ad campaign with a virtual influencer resulted in an 11x increase in ad recall and a 91% decrease in the cost per person recalling the ad.

🤖 AI Marketing Tool

Thumbnails For Your Blog

You’re a marketer and you have tons of work already.

You’re not having enough time to do all the work. hiring other also needs money and even more time for managing those new people.

So what’s better than using AI to do the work for you?

Here an AI tool that helps you generate thumbnails for blogs.

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YOUR DAILY AI ChatGPT PROMPT

ChatGPT System Prompt for Marketers

You’re a marketer and you want to develop a marketing strategy for your client, this is the prompt for you.

Hey ChatGPT, act as a marketing expert. Develop a comprehensive marketing strategy for a [type of product/service]. The target audience is [demographic information]. Please include a mixture of traditional and digital marketing approaches. The strategy should focus on [specific marketing channels] and aim to achieve [desired marketing objectives]. Please ensure to detail the budget allocation for each marketing initiative and provide a timeline for campaign execution. Also, include key performance indicators (KPIs) to track the success of each initiative.

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Setify: Welcome to Setify - Your Simple Gym Workout Tracker!

📰 BYTE-SIZED NEWS - TOO HOT TO MISS

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In 2023, a new kind of technology called decentralized physical infrastructure networks (DePINs) became popular. Big companies around the world started using them to connect real-world things with blockchain technology.

2. AI doesn’t mean the end of jobs

Last September, big tech leaders went to Capitol Hill to talk about artificial intelligence. They spoke to almost two-thirds of the Senate about the future of A.I. While some labor and civic leaders were there, the focus was on the tech giants like Mark Zuckerberg and Bill Gates.

3. Microsoft is adding AI button to PC keyboards

Microsoft is really into AI and they're adding a special key to their keyboards just for it. This key, called the Copilot key, is the first change to the Windows PC keyboard in almost 30 years. It will be on laptops and desktop keyboards made by Microsoft's partners starting in February.